| Newsletter Advertising For over nine years the Alok Health Newsletter has been read by a growing number of influential, health conscious, improvement-seeking, and open-minded readers. The newsletter goes out monthly to nearly 15,000 subscribers, primarily from the New York area. In addition the newsletter is being read online by non-subscribers through eNewstandOnline. "A totally interesting, intriguing zippy newsletter. Food for thought." Comet, subscribed to the newsletter since June 2004 We are selective with the paid items we accept for inclusion in the newsletter. Among individuals and organizations that have been using our newsletter for promoting their events, services, and products are:
The advertising fee is designed to match the budgets of private practitioners and small event producers: $95 for an article/ad in the newsletter, which includes: - up to 75 words ($0.30 per each additional word) - photo of your choice (provided by you, JPEG format, up to 100k size) - hyperlink to your website/event webpage Discounts available for multiple purchases within the same newsletter or in consecutive issues: 10% for 2 insertions/issues 15% for 3 insertions/issues 20% for 4+ insertions/issues (Discounts apply when buying insertions upfront) The "Alok Health Newsletter" goes out at the beginning of each month. Ads are placed closer to the top of the newsletter based on first come, first served. In other words, the earlier you will submit your ad, the better exposure it will receive. Website Advertising Option 1 For one low price of $45/month your event could be featured on four websites in their 'Upcoming Events' boxes. The four websites are: www.alokhealth.com www.yourhealthcounselor.org www.bodytemple.info www.zemach.org Discounts: 10% for 2 events in one month or one event for 2 months 15% for 3 events in one month or one event for 3 months 20% for 4 events in one month or one event for 4 months (Discounts apply when buying insertions upfront) Option 2 Banner on the homepage of the Alok Holistic Health website www.alokhealth.com (Hundreds of daily visitors). The fee is $65/month for 160 W x 100 H banner in the left column. Discounts: 10% for 3+ months 15% for 6+ months 20% for 12+ months (Discounts apply when buying insertions upfront) Option 3 For retreat organizers: Banner on the Alok Holistic Health 'Retreats' page. The fee is $75 for the first month and $35 for each additional month for 200x200 banner. Helpful words on effective advertising: When you write the text of your ad, keep in mind what is your objective? What would you like the reader to do after being exposed to your message? For example, an ad in the newsletter should make the reader curious enough to want to click on the link and go into your website/web page. Once the reader is in your website, you have a new objective (e.g. have the reader call you or email you or make an online order). Understanding 'reach' and 'frequency' Reach = number of people exposed to your message at least once Frequency = number of times each person is exposed to the message Both reach and frequency are important since many people make a decision after they are exposed to the same message more than just once. When you advertise via more than one vehicle, you increase the frequency factor. An advantage of advertising in the Alok Health newsletter is that it gets delivered directly into people's email addresses. These are people who have subscribed to a newsletter that focuses on health, nutrition, spirituality, yoga, retreats, holistic events, etc. An advantage in advertising on the Alok Health website is having your message exposed to random surfers as well as people who are actively seeking a specific product/service (e.g. yoga retreat). Once you are aware of your advertising goal and objectives and figured out the budget you can allocate, the next step is building an effective and efficient campaign. Depending on the nature of the product/service you are offering, there are short-term and long-term objectives and results. Feel free to contact us for a consultation on what would be proper advertising for you. Payment instructions Payment is due with placement of the ad. If purchasing multiple ads, the full amount for all the ads is due. Additional fees apply if you would like us to write or edit your ad copy. Once the ad is placed, additional fees will apply for modifications you would like to make to the text/photo. Payments can be made with credit card or direct payment from your bank account:
The subscribers list is used exclusively for the delivery of the monthly newsletter and is not shared with any other organizations. This policy protects and honors the subscribers and guarantees the prestige, quality, and effectiveness of the list and newsletter. To read more what people say about the Alok Holistic Health Newsletter and to receive sample newsletter via email click here. "I am so glad that you exist in the world and that you are bringing so much goodness to those around you." - Jillian "I wanted to say thank you. That was a great newsletter. Always good to hear from you. You are very inspiring." - Laura Tzur "You live such a blessed and light-filled life. Thank you for keeping me abreast of your experiences and for continuing to share your marvelous experiences."- Veronica Garaycochea Questions? Email us at info@alokhealth.com |
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